Facebook made the news again this month with an announcement of a new update to their news feed algorithm to…
When a company achieves massive scale, the advantages this brings can seem daunting to compete against from the view of…
Reviewing some numbers today and global ad spending rose 5.2% in 2016. Looking ahead, spending is forecast to grow in…
Geofencing allows advertisers to select an exact storefront, using its address or latitude/longitude point and customize a radius around that point. Establishing a geofence and linking it to a mobile device lets the advertising program know when a person has entered or exited the defined geofenced location. For most businesses, this information is used to trigger a banner ad to the person.
At the end of 2015, Drake Cooper, along with Visit Idaho (Idaho Commerce – Tourism Development) launched the revamped VisitIdaho.org,…
I joined Peach today. I was going through my usual Feedly articles and while on Hootsuite’s blog, the new social…
Media spending in the U.S. is forecast to jump between 4 – 5% to $189 billion in 2016, which will…
How much does advertising contribute to the economy in the northwest? Turns out, a lot according to IHS who recently…
Programmatic media spending is up nearly 50 percent over 2014 levels and will reach $15 billion this year. It’s a…
The release of iOS 9 has prompted an increased focus on ad blockers. Google search trends in the US tell…
