Laying the Foundation On July 6th, Meta launched its Twitter rival, Threads. Since its launch, it has already acquired over…
Growing Use of Artificial Intelligence Artificial Intelligence (AI) continues integrating with our everyday lives and workspace. It’s meant to help…
A Drake Cooper POV Why are we here? No matter how confident our team of buyers, planners, and creatives at…
Influencing Ad Recall And Consideration Through YouTube Ad Sequencing We’re in a new age of online video content consumption. In…
Notes on the creative process 📸 @norevisions “Coming up with ideas is not so much a step-by-step process as it is…
Oh hi there, I’m Mindy Stomp. I joined Drake Cooper about three months ago as Co-President (alongside the incredible John…
Creating a brand character is no small feat. Evolving one is an even greater challenge.
More than just a routine update, Google Analytics 4 (GA4) is entirely different both in how it tracks data and what it reports on.
How can advertisers successfully market multiple business locations? How do you budget your media among all the locations? How do you weigh that budget?
For 40 years, Sara Chase has been our mentor, navigator, north star, and sunny side through every up and down of agency life during her dedicated and fulfilling career.
