It’s the Idaho Winter campaign, TEAR IT UP, featuring a giant paper snow sculpture installation at Bellevue Square in downtown Seattle. Shoppers are treated to an artful reminder of Idaho’s wide-open winter escapes and ‘jaw-dropping snow assets, and adventure possibilities. This unique campaign was rounded out with a sweepstakes where participants could win impressive Idaho travel prizes.
The Big Bear Lake Resort Association enlisted Drake Cooper to help ramp-up marketing efforts to attract visitors to the Big Bear Lake region. This included not only a website redesign but cohesive brand upgrade.
2011 will be a year when social media becomes much more integrated with key business functions and many folks will…
Idaho Steelheads digital marketing overview – UltraClean Smokeout – Chad Connally, Drake Cooper View more presentations from chadconnally. Presentation slides…
CBH Homes Shiny New Awesome Videos Conventional assumptions run rampant that old homes have a lot of “character.” On the…
Drake Cooper's Great Idaho Getaway Project website won a Silver in the W3 Awards in recognition for creative excellence.
"Yay" for social media optimization and the opportunity it provides for companies to become media producers: create cool, useful, entertaining, informative content that your audience(s) will value and enjoy; do it often; apply appropriate keywords; presto. Whether it's that simple or not - I'm nerdishly excited to find out.
One thing Facebook might learn from MySpace
Today, Mashable posted this article about a study that found a portion of the 600 teens interviewed were either losing…
If you’re going to read only one, 87 page deck this summer, might I suggest Morgan Stanley’s most recent Internet…
