Following the Footprints

Community Colleges of Spokane was a district made up of two similarly named colleges. Their fragmented identity was holding them back, leaving prospective students confused and the market impact diluted.

Through over 1,300 stakeholder interviews, focus groups, and adaptive surveys, we uncovered a critical insight: while both colleges worked to differentiate themselves, their core values and offerings were remarkably aligned. This focus on separation was unintentionally weakening their impact, making it harder for prospective students to understand and connect with their collective benefit.

We needed to create a cohesive brand that preserved each college’s individuality while reinforcing their shared purpose—one that remained approachable but validated the legitimacy of the colleges, reflected the region’s character, and made it clear how these two institutions worked together.

United Front

The decision to change the name from Community Colleges of Spokane to Spokane Colleges marked a pivotal step toward unity—one brand, two institutions, aligned in purpose. We chose a serif font that brings warmth and academic credibility, striking a balance between welcoming and collegiate. Inspired by the region, we designed a pine tree and a waterfall to represent each college. These symbols interlock to form the needle of a compass, reflecting the colleges’ shared role in guiding students toward their goals. Distinct yet interconnected, each is essential to a greater whole.

Making Believers

Next, we turned to athletics. The Sasquatch mascot had long been a distinctive symbol with deep local ties—but its design no longer reflected the strength and determination of today’s student-athletes.

We reimagined the Sasquatch as an emblem of belief in the face of doubt. Its bold new look elevated it into a fierce competitor, embodying the tenacity and grit of the students it represents. Through intentional use of color, we integrated it into the broader brand system—transforming the mascot into a unifying point of pride across both colleges.

A Dynamic Wordmark

Our reimagined Sasquatch needed a dynamic wordmark to match. We gave these scripted wordmark logos a custom skewed 3D treatment that really elevates their branding to another level.

From Legend to Life

Our work with Spokane Colleges was especially rewarding because, after hearing their vision firsthand, we were able to create a brand that not only reflected who they are but reinforced their collective strengths in a way the market could appreciate.

We helped them embrace this pivotal moment and gave them a brand that captured their identity while positioning them for long-term success. The result is a cohesive, confident brand that unites their divisions and makes Spokane Colleges a standout choice for students.

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Spokane Colleges We Believe

Following the Footprints

United Front

Making Believers

A Dynamic Wordmark

From Legend to Life